That is the power social media has on your emotions, and Snapchat’s streak feature surely knows how to control it. Snapstreaks: When my friend broke a nearly 500 days streak with me, I was furious and wretched at the same time. On top of it, you can even add stickers, time, location and whatnot. It allows you to make your snaps look more fun. Want to jazz up your selfie by putting on some lipstick or blush (not literally, of course)? Filters can do it all. Filter: Filters were not very common until Snapchat introduced it. You can check out the world map to locate your friends, provided their GPS is on.Ĩ. Snap Map: It allows you to share your location with your friends or followers. (Personal recommendations – Endless Summer, The Dead Girls Detective Agency).ħ. Snap Originals has created over 100 series so far. These are short shows made exclusively for Snapchat users, having a vertical and full-screen view. Right after it was launched in 2018, I was instantly addicted to it. Snapchat Original: This is my personal favourite. Discover: The Discover sections allows influencers, brands and publishers to broadcast stories for all to see, such as Vice, Cosmopolitan, Daily Mail, Buzzfeed among many others.Ħ. It is a way to store snaps in Snapchat’s cloud and access media locally stored on your device. Memories: It allows users to take screenshots or save snaps in “Memories”. Our Story: This feature enables users worldwide to post photos and videos from concerts, games, rallies, protests and other public events.Ĥ. This feature allowed users to text in the chat window, talk on live video chat, send money, share snaps and much more.ģ. Chat: The Chatting feature was a game-changer for the company. Many influencers, actors etc use this feature to give their fans a sneak peek into their daily lives.Ģ. Stories: In 2014, the app introduced the “Stories” feature, which enables users to post snaps that could be viewed for 24 hours. Here is a list of some of the features of Snapchat:ġ. It went up the success ladder by continuously evolving and giving its users a new feature that they couldn’t resist. Users could send 10 seconds long videos called “snaps”. It introduced video snaps that year to up the ante. We’re building a photo app that doesn’t conform to unrealistic notions of beauty or perfection but rather creates a space to be funny, honest or whatever else you might feel like at the moment you take and share a Snap.”īy 2012, Snapchat launched on Android as well. Like when I think I’m good at imitating the face of a star-nosed mole, or if I want to show my friend the girl I have a crush on (it would be awkward if that got around), and when I’m away at college and miss my Mom…er…my friends. It’s about communicating with the full range of human emotion - not just what appears to be pretty or perfect. Snapchat isn’t about capturing the traditional Kodak moment. “And after hearing hilarious stories about emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the Internet (because your world would crumble if anyone found out you had a pimple on the 38th day of 9th grade), there had to be a better solution. In a first-ever blog post, Evans made his case for Snapchat: We remember it, but we don’t try to save it.” We may try to write down and save the really special moments, but by and large, we just try to let everything go. What Snapchat said was if we try to model conversations as they occur, they’re largely ephemeral. Evan had said in an interview, “Online, typically you delete something if it’s bad or if it’s really embarrassing. They wanted to propagate a new and fresh perception among its users that deleting something was not bad. He argued that people would have fun messaging via pictures.Īfter changing the name from Picaboo to Snapchat, Evans and Bobby had to make a strong case for their app. Their first pitch rested on the idea that every photograph is not meant to last forever. Evan’s professor even asked him if he had built a sexting app. The idea behind Picaboo wasn’t welcomed with open arms. Reggie Brown settled with the two co-founders for US$ 157 million in September 2014.įrom ‘Picaboo’ to ‘Snapchat’ The initial logo (2011-2013) By then, the app already had about 100,000 users. They changed its name and relaunched the company as Snapchat in September 2011. Unfortunately, the man behind the idea, Reggie, was forced out of the startup by his partners Spiegel and Murphy. The app first launched as ‘Picaboo’ in July 2011. Bobby Murphy was the one who built the app and did all its coding. As soon as Brown approached Spiegel and Murphy with the idea, they became enthusiastic about working on it. Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, students at Stanford University. Evan Spiegel (left) and Bobby Murphy (right)
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